When it comes to successful marketing, change and development are two universal facts you, as a business owner, need to embrace and keep abreast of to design effective marketing strategies to push forward your business. Although marketing trends are in a constant state of change with the introduction of new technologies and the shifts in customer demands, businesses must take advantage of the momentum of current trends to solidify their brand presence and relevance.
If you are an ambitious entrepreneur thinking about setting up a new business in Dubai, UAE, or you have plans for business setup in Sharjah, we invite you to read our article that covers 6 of the top marketing
trends in 2023 that you need to keep in mind when planning your marketing strategy:
Top 6 marketing strategies in 2023
More companies across various industries are investing in omnichannel marketing strategies in 2023.
Omnichannel marketing involves the integration of various customer interaction channels to create a seamless and cohesive user experience.
Omnichannel marketing contributes to creating a distinct and consistent tone and boosting your brand recognition by allowing customers to interact with your brand through physical touchpoints and digital channels.
This customer-centric strategy focuses on personalized and targeted messaging that has proven to enhance brand loyalty and increase revenues and retention rates.
One should differentiate between omnichannel and multi-channel marketing strategies.
Multi-channel is the strategy that most businesses use to engage and connect with their customers, investing in various marketing channels like websites and social media platforms. However, these communication channels aren’t always synchronized or connected, which results in a less integrated user experience and targeted messaging.
On the other hand, the omnichannel experience includes all channels, platforms, and devices a customer uses to interact with your company. Your customers can utilize your services or purchase your products on any device or platform they prefer; from your stores, online using a mobile or laptop, on the telephone, or through other shopping methods you provide.
Although metaverse reality is still an imagined world, metaverse technologies are promising to shape the next model of human interaction in the virtual and physical worlds and introduce new opportunities for businesses, and unlike many of the marketing trends that come and go, the metaverse is here to stay and expand.
Metaverse is gradually invading the internet, especially with the introduction of Web 3.0, the third iteration of the internet and the increased dependence on virtual reality and augmented reality technologies. The global metaverse market is predicted to increase from $100.27 billion in 2022 to $1,527.55 billion by 2029. This dramatic jump is attributed by experts to the rising craze of online video gaming and the increased global preference for e-commerce.
Marketers should accommodate their marketing strategies to this gradual shift from the real to the digital world by understanding the emerging metaverse technologies and starting to incorporate them into their marketing plans.
As a business owner, you should utilize this fast turnout for e-commerce and consider creating your own unique digital space, a kind of digital version of your physical space, where you can promote your products and services and provide your customers with more immersive experiences.
Short videos and Livestreaming
2023 will see more dependence on short videos and livestreaming as key components of social media marketing strategies, especially for small businesses and startups.
Short videos and livestreaming have proven to be powerful marketing tools to broaden the customer base and drive more sales and conversions, in addition to their role in elevating rankings on Google by holding the attention of visitors and keeping them longer on your platform.
Studies show that visual content is far more popular and desired among social media users than traditional posts and written content.
Livestreaming is a simple and low-cost digital marketing tool that uses social media and other platforms to broadcast live footage over the internet. From live events, webinars, Q&A sessions, product demonstrations, and any other side you want to showcase of your business, Iivestreams can multiply your audience by millions. Moreover, livestreaming allows real-time interaction between you and your viewers through the live chat that accompanies the broadcast.
Short videos provide viewers with brief minutes of educational, entertaining, and all kinds of content that aims to deliver an idea, promote a product, or simply for the purposes of amusement.
Short-video apps like TikTok, Instagram Reels, and YouTube Shorts are catching on popularity especially due to the shorter attention span that has been noticed among internet users, which makes this comprised version of videos a more attractive tool for customer engagement, particularly among younger generations.
Podcasting is a marketing strategy that depends on audio content to promote and sell products or services. Podcasts are increasing in popularity for their conformity with the fast-paced lifestyle of today; people can listen to podcasts anywhere and anytime while on the run; driving, doing chores, during flights, or just relaxing before bedtime.
Podcasting helps you to target your niche audience, delivering content that specifically interests them. By investing in interesting topics and relying on experts and industry leaders to create valuable and reliable content, you can give more credibility to your brand and ensure building a base of loyal listeners who can easily become loyal customers.
Podcasting can also be integrated with your other marketing channels, like your social media accounts, to announce your upcoming podcasts, publish them on your website, or attach them to your newsletters.
Interactive marketing is one of the best high-impact, low-cost customer-centric marketing strategies that focus on one-to-one interaction and customer communication and allows consumers to engage directly with your brand.
Interactive marketing involves reacting to customer behaviors to meet their expectations and demands.
By delivering relative and immersive browsing experiences to your customers you’re encouraging them to participate and interact with your brand, therefore enhancing audience engagement.
Interactive marketing contributes to increased customer retention and brand loyalty; when people spend more time interacting with your brand and using your website, they’re more likely to choose your products and services and refer to you in the future.
Some of the main interactive marketing strategies are:
· Interactive emails
· Interactive videos
Privacy and Customer Data Security
Privacy and customer data protection will continue to be among the most crucial issues in 2023, for customers and business owners alike. Businesses need to build trust with their customers by adopting clearance and transparency in collecting and using their personal data.
Moreover, third-party-cookies are on their way to becoming something from the past by 2024, bringing more ease of mind to internet users, and less of it to marketers who have to find new innovative ways for tracking and personalization.
Marketers are expected to depend more on zero and first-party data. First-party data is gathered from customers’ website activity, while zero-party data is gathered from the customer themselves, through surveys and interviews. However, even with these tools of data collection, you are still required to keep an eye on the way you gather data so that it complies with the regulations and laws of data privacy.
As a business owner seeking a new business set up in Dubai,UAE, or Sharjah, try to implement diverse engagement strategies, such as newsletters, online chats, and social media interaction, to compensate for the imminent absence of third-party cookies and create a better understanding of your customers.
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Want to set up your marketing or media consultancy? Get in touch on 800 SPCFZ (77239) or 00971 800 SPCFZ (77239).