The Role of AI Innovations in UAE’s SME Sector

AI innovations in UAE

People regard the UAE as a global hub for innovation and entrepreneurship. As the country’s economy diversifies away from oil, the small and medium enterprise (SME) sector has emerged as an important driver of economic growth, nurturing the country’s growing human resource potential. By mid-2022, the UAE was home to 557,000 small and medium-sized enterprises, and it accounted for 63.5% of the non-oil GDP. According to projections, the UAE’s SMEs will total one million by 2030.

Why is the Small and Medium Enterprise (SME) Sector Important?

The UAE has a number of programs that support the growth of the SME sector, including the National SME Programme, the UAE SME Council, Operation 300bn, the country’s industrial policy, the Khalifa Fund, and Dubai SME. These programs help small and medium-sized enterprises (SMEs) get off the ground and advance.

The SME in Dubai is a growing sector with a robust and extraordinarily dynamic structure that largely contributes to the UAE. A report by Dubai SME reveals that 95% of all establishments in the Emirate are small and medium enterprises (SMEs), serving as the backbone of Dubai’s economy. These SMEs employ approximately 42% of the labor force and contribute roughly 40% of the value-added produced within Dubai’s economy.

The impact of AI on UAE’s SME sector

In this context, artificial intelligence (AI) breakthroughs are playing a critical role in transforming SMEs by improving productivity, lowering costs, and creating new opportunities. Here are a few reasons how AI innovations can enhance the SME sector in the UAE:

  • Boosting Productivity 
    The capacity to greatly increase operational efficiency is one of the key benefits of integrating AI for SMEs. Automating mundane processes is possible with AI-powered solutions, such as chatbots for customer support and predictive algorithms for inventory management. This improves overall productivity by reducing the possibility of human error and freeing up valuable human resources to focus on more strategic activities.
    For example, when using analytics driven by AI, SMEs in the UAE can have a better grasp of customer behavior and market trends. By efficiently analyzing massive databases, it is possible to meet customer demands and advance these enterprises’ growth objectives.
  • Cost Reduction Through AI
    For SMEs to thrive and expand, there are business setup services that also provide critical support to implement AI systems for cost control measures. These systems can optimize energy usage and resource distribution, which in turn helps bring down costs.
    For example, AI systems have the ability to anticipate when operations will be at their busiest and then modify energy consumption to save costs. The manufacturing industries would greatly benefit from these systems. Furthermore, AI-powered supply chain management can lower costs by enhancing operational efficiency, minimizing waste, and optimizing resource utilization.
  • Enhancing the customer experience
    Setting up a company in Dubai, for example, may require covering several parameters. Among these, driving the customer experience is crucial. By incorporating AI into the business’s communication processes, it can increase consumer engagement and satisfaction with personalized marketing initiatives. These initiatives can assist with generating bespoke solutions across messaging and product offerings. In addition, SMEs may continuously improve their products and services with the help of AI systems that offer insights into customer feedback and behavior. 
  • Opening up new prospects
    The development of AI has driven the growth of machine learning and its more evolved model, deep learning. This growth has fostered new opportunities for companies in the SME sector. 

For example, SMEs can benefit from the growing trend of digital consumption by integrating AI into e-commerce platforms to improve online buying experiences. AI-driven fintech has the potential to enhance the accessibility, speed, and security of financial services for SMEs. This includes automated payment systems and more effective credit scoring. 

Challenges and Factors to Be Considered

While there are many potential benefits to using AI, the widespread network faces several challenges. Some of the challenges include: 

  • An initial investment to gain digital literacy
  • Ongoing maintenance management
  • Data privacy and security are crucial, particularly when it comes to sensitive consumer data. 

The future of humans vs. AI

AI is a useful tool, but nonetheless, it can’t take the place of human intellect and creativity. Technology might be unsuccessful at common tasks, but it excels at processing and analyzing massive amounts of data faster than a human brain. SMEs can learn about possible outcomes and simplify company decision-making with the help of AI software, which can gather data and present summarized courses of action to human users.

To conclude, AI is a game changer, with its innovations transforming the SME landscape in the UAE, making them more efficient, cost-effective, and customer-centric. For those interested in setting up a SME in UAE, leveraging AI can provide a significant competitive edge. By securing a license with SPC Free Zone, entrepreneurs have an opportunity to grow in this sector.

As AI advances, SMEs are poised to assume a more significant role in the UAE’s economic future. In this dynamic environment, embracing AI is not just an option but a necessity for future success and sustainability in the global marketplace. 

Incorporating Technology & Innovation into Your UAE Startup Strategy

technology & innovation in startup

 Incorporating innovation and technology into a startup plan is not just useful but essential in today’s fast-paced and competitive world of business. Over the years, the UAE government has made important investments in the R&D infrastructure for technology and innovation. This has resulted in rapid improvements, allowing companies across healthcare, education, renewable energy, transportation, and businesses such as e-commerce to gain a competitive edge by capitalizing on these changes.

In addition to these investments, the government has also backed initiatives that support the growth of the startup ecosystem in the UAE. To be successful, especially when setting up a company in Dubai, creating a strategic framework that incorporates technology and innovations plays a critical role. Entrepreneurship is on the rise in Dubai, Sharjah, and Abu Dhabi, and with the right business setup services, it is easier than ever to launch a business in the UAE.

If you want your startup to succeed, here are seven strategic methods you can explore, as well as how to use innovation and technology to your advantage.

  • Embrace the transition to digital
    To undergo a digital transformation is to completely change how your startup operates and the value it provides to clients. Startups achieve this by integrating digital technology into every aspect of their business where it holds relevance. Cloud computing, big data collection, and utilizing the Internet of Things (IoT) are ways that startups can improve efficiency and scale. Simplifying the operational processes can cut expenses and engage customers more effectively with the help of these technologies.
  • Put money into R&D
    Research and development (R&D) is the bedrock of innovation. When a new company puts money into research and development, it can experiment with different concepts and technologies, which can result in creating one-of-a-kind goods and services. Research and development allows companies to stay ahead of the competition by allowing them to predict market trends, adjust to new circumstances, and innovate on a timely basis. Investors are always on the lookout for startups that innovate, and dedicating the operations to incorporate this step can help a new business stand out in the market. 
  • Promote a culture of creativity
    It is critical to have a work environment that promotes creative thought and originality. Encouraging your team fosters inventive ideas, encourages thinking beyond existing operational frameworks, and can yield positive outcomes for a startup. To that end, it is beneficial to hold regular discussions on innovations, such as workshops, and possibly incentivize creative thinking. Groundbreaking discoveries might emerge from an environment that encourages taking chances and trying new things. 
  • Make use of artificial intelligence
    Startups can benefit greatly from the data analysis, trend prediction, and well-informed decision-making capabilities made possible by artificial intelligence and machine learning. Integrating AI into products or services can promote better user experiences, automate regular processes, and optimize operations. There are also digital tools with integrated AI that can help personalize a customer’s experience, which can contribute to increased customer loyalty and satisfaction.
  • Put more focus on cybersecurity
    Cybersecurity is absolutely essential in this digital era. Prioritize the security of digital assets and client data when setting up a business in Dubai. For example, a fintech startup will require efficient cybersecurity measures to protect vital customer data. Implementing stringent security measures and performing audits regularly can help startups stay in line with data protection regulations in the UAE. In addition to keeping the business’s assets safe, this will build trust with customers and partners. 
  • Form partnerships with technological entities
    Sometimes forging a partnership with entities that have the resources, knowledge, and technology available in the market can be a lifesaver for a startup business. For example, the UAE is also investing in various initiatives to expand its growth in the renewable energy sector. Startups that explore this field can form vital partnerships that can spearhead their business offerings and advance their position in the market. Partnering with tech companies, academic institutions, or research groups could potentially lower costs compared to internally developing the technology and the associated complications. These agreements also provide access to new markets and penetrate a new customer base. 
  • Learning and adapting all the time
    The state of technology and the market are always dynamic and ever-changing. Due to the nature of the entrepreneurial ecosystem, business ideas in Dubai are always propping up, but what actually sticks is important, i.e., the goods and services designed to meet the demands of the customer. In order to maintain relevance, startups must continuously learn and adapt. This necessitates keeping up with technical developments, regularly educating employees on new methods and tools available in the market, and, more importantly, what could be relevant to scaling the business operations. Earlier in the article, we mentioned promoting a culture of creativity. Here, taking steps to upskill employees supported by these new innovations helps maintain their competence and expertise.

When you have a business setup in Dubai or in any other UAE region that can benefit from the products and services you offer, it can help you gain a competitive edge, boost operational efficiency, and promote consumer engagement by embracing innovation and technology. Lay the groundwork for taking advantage of these technological advances. 

A startup that explores effective strategies and builds a robust framework can set up a company in UAE by obtaining a business license from SPC Free Zone. SPC Free Zone, one of the most reliable free zones, provides business setup services along with additional amenities. Here, you will also gain access to operate in any part of the UAE. 

By having a strong foundation in place, it is possible for startups to succeed in the dynamic UAE economy by maintaining a mindset of adaptability and forward thinking.

Launching a Startup in the Dubai, UAE: A Step-by-Step Guide

startup in dubai, UAE

So you’ve decided to take the leap and launch your innovative business idea in the UAE. Well, we’re here to help you figure out how to start and the steps you need to take. Here’s your comprehensive guide to kickstarting the best startup business in the UAE.

Firstly, Why Choose the UAE?

  • The UAE boasts one of the world’s largest and most diverse economies, ranking incredibly high on the ‘ease of doing business’ index. 
  • Its strategic location allows businesses to reach markets in Asia, Africa, and Europe. The UAE is a gateway to the rest of the world. 
  • Its thriving business ecosystem provides easy access to investors and venture capitalists, along with tons of opportunities to network. 
  • The UAE government actively encourages entrepreneurship through streamlined business setup services, funding programs and incubators for startups, emphasizing innovation in rapidly developing sectors such as Fintech, and free zones that provide great tax and ownership benefits.

Once you’ve decided that the UAE is fertile ground for your startup, there are a few steps you can follow to kickstart your process of setting up a company in Dubai or elsewhere in the UAE.

Cement Your Idea

To begin with, gain a clear understanding of your business idea. What markets or audiences will you cater to? Where are these audiences based within the UAE? Do you want to begin on a smaller or larger scale? 

Conducting market research, creating a business plan, and building a strong team are key steps you would follow at this stage. 

Select Your Business Structure

Conduct careful research to identify which business structure you’d like to follow. Connecting with a business setup specialist can be extremely helpful as well. Here are some pointers to get you started:

  1. Free Zone
    The Dubai government introduced the idea of free zones to attract international businesses. These zones are designated special economic areas where business proprietors have complete ownership of their business, benefit from a 9% corporate tax rate (applied to UAE businesses on profits exceeding AED 375,000), and pay no personal income tax.
    The benefits of establishing your business through a free zone are numerous. For example, SPC Free Zone cuts through the bureaucratic red tape for entrepreneurs, providing them with instant licenses for their chosen business activities. It further provides a guaranteed banking account within three working days, unlimited visas for partners, investors, and employees, and a free online cost calculator tool that provides entrepreneurs with a clear view of their total business setup costs. 
  2. Mainland
    As a mainland company, you will have access to trade freely with any entity within the UAE. However, mainland business setup typically involves more costs than a free zone. This includes licensing fees, registration charges, and mandatory office space rental. It can also restrict the number of employee visas you can sponsor, based on office space size.
  3. Offshore 
    Offshore company setup can be an affordable option. With no premises permitted and affordable licensing and registration, overheads are low. However, offshore companies cannot undertake business activities inside the UAE and are not permitted to have a physical office in the country. Offshore company owners are also not eligible for UAE residency visas.

Select Your Business Activities 

The next step on your checklist is to select exactly which business activities you want to apply for. The available business activities depend on the jurisdiction you have selected, and some licenses require third-party approvals from specific jurisdictions of the UAE government, as well.

By connecting with a free zone, your business setup services can be streamlined, fast-tracking your approval process and making it hassle-free. Here are the different types of licenses you would have to choose from.

1. Commercial license: Under this category, you’ll find specific licenses for general trading activities such as the buying and selling of goods, imports and exports, sales, logistics, travel and tourism, and real estate.

2. Industrial license: If your startup is involved in manufacturing, this is the category you need to browse through. From textile to paper and metal objects, this segment covers it all.

3. Professional license: For those who wish to provide a specific service such as consulting, medical services, beauty and wellness, or repair services, a professional license is the way to go.

Browse through the full list offered by SPC Free Zone here to gain clarity on which business activities you can select for your startup business in the UAE. The more knowledge you have on business activities, the more accurate your business setup cost calculations will be.

Applying and Entry Permits

With a free zone like SPC Free Zone, your application process takes just two steps. You’ll require basic paperwork, such as passport/ID copies. You’ll also need to have a business name carefully selected. Remember, the UAE has specific guidelines for naming your business. Some of these are:

  • The name must be unique and shouldn’t contain elements of any other existing UAE company names
  • The name must be in line with the cultural and religious values of the UAE, ensuring it excludes offensive or inappropriate words 
  • The name must be compatible with the nature of your business 
  • The name must have an abbreviation of the business structure you’ve chosen, such as LLC, etc.

After this stage, you will also need to open your business bank account. Through SPC Free Zone, you will receive a guaranteed banking account within three working days, ensuring this isn’t an extra process for you to navigate.

Once you register for e-channel services and apply for your entry permit, you gain access to a temporary visa, usually valid for up to 60 days. You can then activate your status, after which a medical test is required. You may then apply for your Emirates ID card

To summarize, setting up a business in the UAE is a relatively simple and easy process. Connecting with the right entities can fast-track the entire process for you, making sure that your entrepreneurial dreams take flight.

The Future of Work: How Virtual Offices Are Reshaping Business Landscapes

As entrepreneurs explore new ways to operate in an increasingly digital world, the concept of virtual offices is gaining immense traction, reshaping how companies are able to function globally. This is also the case when setting up a company in Dubai or any part of the UAE, as these locations offer a unique opportunity for entrepreneurs and existing businesses to explore the advantages of virtual offices.

Through specialized business setup services provided by SPC Free Zone, entrepreneurs can efficiently navigate the complexities associated with establishing a presence in Dubai, Sharjah, Abu Dhabi, or any other Emirate, leveraging the flexibility, efficiency, and cost savings that virtual offices are able to provide.

This article delves into six emerging trends that redefine the shifting business landscape and the essential strategies for managing successful virtual offices in the UAE.

The Remote Work Culture: transforming workspaces

In recent years, there has been a significant change in work culture and how businesses operate. Technology advancements have led to the creation of flexible workspaces, challenging traditional settings that required a physical location for all employees to congregate. This transformational change not only emphasizes work-life balance but also tests the conventional approach to productivity and employee engagement. The workplace culture is changing from the ground up, encouraging more independence and remote teamwork.

Virtual offices: redefining the “Office Space” concept

Virtual offices are changing the way people think about the traditional concept of having an office space since there is no mandatory requirement for a physical location. Instead, businesses can operate from any geographical location, where setting a company is Dubai can be done with a virtual office rather than a physical space. By leveraging digital platforms to stay connected, entrepreneurs can maintain efficient collaboration with employees and operate their businesses with ease. This is a strategic development that encourages a more diverse and global workforce by providing business owners with access to talent from around the world. This approach redefines the concept of office spaces as they accommodate the adaptable and changing priorities of the modern business landscape.

The benefits of virtual offices

Setting up virtual offices has numerous advantages that are reshaping business operations. Key among these include:

  • Efficiency as a result of utilizing digital tools that streamline workflows and communications, significantly reducing work cycles. 
  • Employees manage their schedules and are more productive from any location they operate, thereby leading to better work flexibility.
  • Virtual offices are significantly cost-effective, allowing entrepreneurs to save on costs related to real estate, utility bills, and other overhead expenses.
  • Virtual offices provide a business address that enhances the company’s credibility. In addition, access to developing various marketing collaterals that build trust and positive perceptions with clients.
  • The ability to operate businesses from anywhere reduces the hassle of visas and immigration requirements as business owners tap into a large pool of talent from around the globe, leading to work consistency across different time zones.

Technology as the Enabler: Tools and platforms transforming remote work

The growth of technology over the years have primarily driven the shift towards virtual office spaces. Remote work is now more feasible and productive than ever before due to a plethora of tools and access to platforms, resulting in better work collaboration, communication, and project management. For example, business set-up services can also include value-added features such as virtual reception services to handle inbound calls from potential clients, adding a layer of professionalism for the business. 

Technology has made the shift from physical to virtual offices easy, with services like cloud computing facilitating real-time data sharing and storage and communication platforms facilitating instant messaging and video conferencing. As these tools become more sophisticated, they continue to push the boundaries of what is possible in remote work settings.

Future Trends: The evolution of virtual offices

The future of virtual offices is likely to continue at an accelerated pace. One such prediction is the increased integration of artificial intelligence (AI) to automate routine tasks and deliver personalized insights, both of which will enhance productivity. Augmented and virtual reality technology could offer more immersive and dynamic methods to engage in a virtual office setting, potentially playing a significant role. As sustainability grows worldwide, virtual offices have the potential to become an important tool for companies looking to lessen their impact on the environment.

Strategies for Success: Best practices for managing virtual offices

Successfully managing a business with a virtual office space necessitates effective strategies that differ from traditional office management. Creating effective communication channels guarantees regular team connections. For better results, entrepreneurs should set clear goals and provide access to the necessary tools and resources. In addition to keeping high morale and motivation, a virtual office can maintain overall productivity. It is a good idea to cultivate a company culture that fosters flexibility and encourages creativity.

Businesses that want to be ahead in the digital era are strategically embracing virtual offices as the work landscape continues to develop. The SPC Free Zone is a great option for entrepreneurs thinking about establishing a business in the UAE. In addition to securing a reputable business license, virtual office facilities in the UAE are yours for the taking when you register your company in the SPC Free Zone. Entrepreneurs can make use of the amenities and value-added services with the efficiency of  adapting to remote work operations thanks to the combination of virtual office capabilities with business setup services. The SPC Free Zone is a great place to launch a new company or grow a current one in today’s fast-paced business world.

Navigating Legal and Operational Aspects of Virtual Business in the UAE

With the digital era in full swing, virtual businesses are the future. In case you’re not familiar with the concept, a virtual business is one that performs most or all of its business operations via the Internet. 

Since the onset of the COVID-19 pandemic, remote working has become a norm around the world. It accelerated the shift towards online services. This creates a strong market for any virtual business offering services like digital marketing, consulting, and event management.

In fact, experts estimate that by 2030, there will be roughly 800 million full-time remote employees across the U.S. and the E.U. The impact of virtual companies is apparent even across the UAE. One study showed us that around 90% of workers in the UAE desire flexible workspaces, with remote or hybrid work options. 

Before we dive into navigating a virtual business, here’s a quick look at the different types of businesses you can embark on: ecommerce businesses, affiliate marketing businesses, digital marketing businesses, service-based businesses, Software as a Service (SaaS) businesses, and online education businesses.

The UAE government has recognized the immense potential of a virtual business and has implemented supportive regulations to help establish and operate these businesses.

The UAE’s new e-commerce law

Established in 2023, concerning modern technology-based trade, the UAE’s new e-commerce law regulates the sale and purchase of goods, services, and data through online platforms, such as websites, social media, and apps. 

With the introduction of this law, virtual business activities are now on par with traditional methods of retail. The law covers a multitude of aspects, such as the relationships between digital businesses, the relationships between digital traders and their consumers, consumer rights, return of products, insurance coverage, global payment gateways, logistics services, and more. 

Essentially, this license helps clearly define what was previously a gray area in the world of virtual businesses. These provisions help both entrepreneurs and their customers feel at ease when conducting business activities online. It fosters a secure online business environment, promoting virtual business entrepreneurship. 

Free Zone Benefits

The UAE’s free zones are designated areas that offer a multitude of specific benefits for businesses. For example, SPC Free Zone offers a streamlined business setup in UAE, cutting through the red tape with ease. Connecting with SPC Free Zone also facilitates opportunities to network and tax benefits. 

By connecting with SPC Free Zone, you can set up your business from anywhere, be it online or offline. Licenses obtained through SPC Free Zone open doors for your business to go international and reach a global market. This benefit is unique to a business setup in UAE because of its strategic location. The UAE sits at a crossroads between Europe, Asia, and Africa, making it a prime location for businesses looking to access these vast markets. 

Even better, SPC Free Zone offers instant business licensing. SPC Free Zone can set you up with a guaranteed bank account within the UAE in three working days and facilitate unlimited visas for partners, employees, and investors.

Diverse businesses to choose from

When you’re looking at creating a virtual business, don’t limit yourself. As we’ve mentioned above, there are several different types of businesses you can embark on. So, let’s explore the different types of virtual business options that can help you flourish in the UAE.

  1. Ecommerce businesses sell physical products online. These can be original products, created and sold by the business itself, or products created by other companies. The types of products they sell can range from furniture and household goods to electronics and skincare.

    Ever since 2020, ecommerce businesses have witnessed a major surge. The market size is anticipated to reach a whopping US$10.56 billion by 2029, with a projected annual growth rate of 8.63%. SPC Free Zone’s partnerships with effective payment gateways and website hosting companies can propel an ecommerce business to success with ease.
  2. Affiliate marketing businesses promote the products and services of other companies, such as large platforms like Amazon and eBay. It involves partnerships between brands and affiliates, and is experiencing a steady growth in the UAE right now. 
  1. Digital marketing businesses are experts at helping other businesses market their products and services online. From SEO to social media marketing and advertising, they can offer a range of services. As consumer behavior shifts towards digital means for purchasing, digital marketing businesses are a requirement for any growing enterprise in the UAE.
  1. Service-based businesses can sell any range of services online, from consulting to writing, editing, fitness training, and more. Consumers in the UAE are increasingly outsourcing tasks and seeking professional services for convenience and expertise. By capitalizing on our niche area of expertise, you can thrive as a virtual business that offers services across the world.
  1. Software as a Service (SaaS) businesses are those that sell access to software applications online, typically asking users to pay a monthly subscription fee for access. Businesses like Canva employ this strategy.
  2. Online education businesses focus on selling online courses, either to students or to adults for professional development. Subjects are largely diverse. With its large youth population, the UAE faces a significant demand for education and skill development. An online education business provides learners with flexibility and accessibility needed to accommodate busy schedules and geographically dispersed learners.

For a budding virtual business, connecting with SPC Free Zone enables you to operate both on the mainland and within the free zone with a dual business license, widening your business scope. The need for third-party approvals to obtain your license is negated as well.

A virtual business setup through SPC Free Zone

SPC Free Zone eliminates the complexities often associated with starting a virtual business, offering business setup services that streamline your journey from launch to success. 

With SPC Free Zone’s fast-track process, you’ll receive an instant license, allowing you to begin operating your e-commerce business immediately. Ecommerce businesses can make the most of our partnerships with PayCaps and TotalPay for secure and reliable multi-currency payment gateways.

We understand financial planning is crucial, so we provide an online cost calculator to help you manage your budget and explore convenient installment options. We’ve also partnered with to help you design a professional website and secure domain hosting, establishing a strong online presence for your brand. Cargoz simplifies logistics by offering efficient inventory management and product delivery solutions and our partnerships with leading last-mile delivery providers like Aramex, FedEx, and CSS eLogix, ensure your customers receive their purchases quickly and reliably.

With a host of solutions at your fingertips, the time to launch your killer startup idea is now.

Get in touch with SPC Free Zone to get started.

Building High-Performance Teams For Your Business: The How-To

Success in business is often put down to a single, talented individual. But, as in many other areas of life, it’s more often the result of high-performing teams. As Reid Hoffman, co-founder of LinkedIn, said: “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”

In my view, there is a great opportunity here for business owners in the UAE and GCC. We know diverse teams perform better, and there are few workforces more diverse than those in our region. The question is: are we leveraging this advantage?

One other point I also want to stress is that while recruiting the right people is crucial, developing a high-performance team is equally about creating an environment where they can learn, grow, and improve. So, in this article, I’ll give my take on whether we can say if great teams are hired or molded.


What constitutes a team? Fundamentally, it is the collective endeavor of individuals striving towards a common objective. A team is made up of interdependent individuals who are jointly accountable for results.

What makes it special is that a team possesses the potential to surpass the collective capabilities of its individual members. Whether we call this “team performance” or “team effectiveness,” we’re talking about how well the team fulfils its basic duties, and how it goes beyond them (such as working cross-functionally), as well as its ability to respond to changing demands– through learning and innovation.

When we look at the small startup teams –huddled around kitchen tables, or working away in garages– that later grow into tech giants, we often find a cross-functional team of developers, designers, and marketers working together seamlessly towards a shared goal. Even outside of business, we can find examples to help us think about our own organizations: in the early NASA space program Apollo 11, it took an estimated team of 400,000 people to make the moon landings possible.

In all cases, whether the team in question is large or small, what they share is that they are cohesive units that consistently exceed expectations, innovate, and adapt in the face of challenges. They exhibit exceptional levels of collaboration, communication, and accountability.

Related: Why I Took My Dubai-Based Team To Work Out Of Zanzibar For Two Weeks


It’s been found that high-performing teams can lead to a 20%–25% increase in performance. In the context of the GCC region and UAE specifically, where rapid economic growth and fierce competition prevail, cultivating high-performance teams is critical for companies striving to stay ahead. Whether in finance, technology, hospitality, or any other sector, organizations that prioritize the development of such teams are better equipped to navigate uncertainties as well as capitalize on emerging opportunities.

To my mind, these are the key components of high-performance teams:

  • SHARED VISION AND GOALS High-performance teams are driven by a common purpose and clear, achievable objectives. Every member understands their role in contributing to the overarching mission, and they are committed to its attainment.
  • EFFECTIVE COMMUNICATION Open, honest communication is the lifeblood of high-performance teams. They foster an environment where ideas flow freely, feedback is welcomed, and conflicts are addressed constructively.
  • COLLABORATIVE SPIRIT Collaboration is ingrained in the DNA of high-performance teams. Members leverage each other’s strengths, support one another in times of need, and celebrate collective achievements.
  • CONTINUOUS LEARNING High-performance teams are not complacent. They embrace a culture of continuous learning and improvement. They seek feedback, adapt to changing circumstances, and proactively identify opportunities for growth.
  • RESILIENCE AND AGILITY In the face of adversity, high-performance teams display resilience and agility. They remain adaptable, innovative, and unfazed by setbacks, viewing challenges as opportunities for growth rather than obstacles.

Related: Planning Your Brand Communication Right: Six Trends You Need To Be Ready For In 2024


A quick glance at the numbers tells you everything you need to know. Let’s start with what happens if your team isn’t high-performance. A 2024 market data report shows that around 46% of failed startups cited a lack of team competence as the primary reason. That’s almost half of failed startups claiming it all comes down to the team. Another study shows that 75% of teams struggle with dysfunctionality.

As I’ve mentioned, one area of optimism for business owners in the UAE –where teams are, by the nature of the workforce, exceedingly diverse– is that increasing diversity within teams can create a 50% enhancement in performance. This is according to a study, which also found that when team members are empowered and working well together, companies show a 6% higher net profit margin.

So, what does a high-performance team look like, and how can leaders nurture and sustain such teams? As Steve Jobs said, “The best ideas have to win, otherwise good people don’t stay.” So, trusting others, and having arguments that are focused on the task at hand and don’t get personal, is key. (Now, it’s debatable whether Jobs himself truly followed this, but you can’t argue with his success!) In short, if your teams are engaged, they will stay with your organization for the long run.

One question often debated is whether high-performance teams are hired or molded. My view is that the truth lies somewhere in between. While recruiting individuals with the right skills, mindset, and cultural fit is undoubtedly crucial, investing in their development and nurturing a conducive environment for collaboration and growth is equally essential.

To achieve this, leaders must adopt a holistic approach that combines strategic hiring with team-building initiatives. This may involve implementing rigorous recruitment processes to identify top talent, providing ongoing training and development opportunities, fostering a culture of trust and psychological safety, and establishing clear performance metrics and feedback mechanisms. Managers should aim to cultivate cohesion within teams by promoting inclusion and recognition, ensuring that all team members feel valued for their unique contributions.

So, developing cohesion within teams requires a proactive approach on the part of managers. They should recognize that social cohesion is dynamic and can evolve over time, and as such, having regular check-ins with the team is crucial to gauge feelings towards one another, and identify the need for new strategies. Plus, building trust and familiarity through team-building activities remains vital. Additionally, managers should facilitate a sense of belonging among team members by highlighting the value of their individual skills and personalities in contributing to the team’s overall success.

Building high-performing teams in the UAE requires a multifaceted approach that prioritizes skillful recruitment, continuous development, and a collaborative environment. By recognizing the diverse cultural landscape of our region, I believe we can harness its unique strengths and unlock untapped potential. This means investing in team cohesion, trust-building, and inclusive practices to enhance productivity and cultivate a sense of unity and shared purpose. If you create a “best idea wins” environment, you will prove the maxim that a great team will always outperform even the most brilliant individual.

NDWBF participation to bring South Asian and Arab markets closer

Home to more than 3000 Indian companies including publishers, retailers, and other businesses, SPC Free Zone is going to lead several meetings and networking opportunities to inform ecosystem players about the burgeoning prospects for expansion and growth that lie ahead of them when they choose Sharjah and SPC Free Zone as their regional gateway. SPC Free Zone’s participation in the NDWBF 2024 aligns with its mission to serve as a global hub connecting publishers from diverse regions with the lucrative opportunities, business-friendly policies and tax incentives available in the UAE. 

A regional launchpad for the Indian and global publishing industry 
Through their dedicated booth at NDWBF 2024, SPC Free Zone will offer attendees a unique opportunity to explore the array of services and advantages it provides to publishers. From cost-effective licensing solutions to flexible office spaces and access to a vibrant publishing community, SPC Free Zone stands as an ideal platform for those seeking to establish or expand their presence in the competitive world of publishing.

India, with its rich literary heritage and deep-rooted interest in publishing, shares a symbiotic relationship with Sharjah, and SPC Free Zone has become a preferred choice for thousands of Indian companies taking advantage of the 1,500 business activities that the free zone offers through their fast and efficient registration. 

Sharjah Publishing City Free Zone Introduces First ’Instant Licence’


Sharjah Publishing City Free Zone (SPC Free Zone) has unveiled its latest offering — the “Instant Licence Service”. This comprehensive instant business licence has been developed to redefine the process of establishing businesses in Sharjah, offering a swift and cost-effective solution for business owners.

The service is a first-of-its-kind, encompassing a spectrum of essential components crucial for establishing and operating businesses in Sharjah. It is designed to expedite the business setup process, empowering entrepreneurs to realise their ambitions and gain instant access to the thriving economy within the region.

The comprehensive service includes essential components such as the Business Licence, a Memorandum of Association (MOA), a Lease Agreement for securing office or business space within the SPC Free Zone, and a Share Certificate documenting ownership and 1 shareholder.

The service also includes a Certificate of Formation that validates the business entity’s existence and a Business Activity Certificate, which specifies approved business activities under the licence.

This instant licence also allows the flexibility to choose up to three licence activities from over 1,500 options spanning various industries and provisions for an unlimited number of visa quotas, streamlining the process for securing visas for key personnel within the company.

Mansour Al Hassani, Director of Publisher Services at the Sharjah Book Authority and Acting Director of SPC Free Zone, said, “We adopt a clear strategy towards supporting the business environment in Sharjah and strengthening its status as an attractive global destination for investment. This strategy is embodied in studying the challenges of entrepreneurs, investors, and project owners in the region and providing comprehensive solutions for them, enabling them to advance their businesses from establishment to the development and growth stage.”

With this new offering, SPC Free Zone continues to position itself as a pioneer in supporting business ventures, aligning with the emirate’s vision of becoming a global hub for diverse industries.

UAE Free Zone Offers Instant Business Licence to Help Entrepreneurs Set Up a Company With Visas, Office Space and More

A free zone in the UAE is offering instant business licences as it looks to help entrepreneurs start a company in the country.

Sharjah Publishing City Free Zone (SPC Free Zone) has unveiled its latest offering — the “Instant Licence Service”.

This comprehensive instant business licence has been developed to redefine the process of establishing businesses in Sharjah, offering a swift and cost-effective solution for business owners.

Instant business licence in the UAE

The service is a first-of-its-kind, encompassing a spectrum of essential components crucial for establishing and operating businesses in Sharjah.

It is designed to expedite the business setup process, empowering entrepreneurs to realise their ambitions and gain instant access to the thriving economy within the region.

The comprehensive service includes essential components such as:

  • The business licence
  • A Memorandum of Association (MOA)
  • A Lease Agreement for securing office or business space within the SPC Free Zone
  • A Share Certificate documenting ownership and one shareholder

The service also includes a Certificate of Formation that validates the business entity’s existence and a Business Activity Certificate, which specifies approved business activities under the licence.

This instant licence also allows the flexibility to choose up to three licence activities from more than 1,500 options spanning various industries and provisions for an unlimited number of visa quotas, streamlining the process for securing visas for key personnel within the company in the UAE.

Mansour Al Hassani, Director of Publisher Services at the Sharjah Book Authority and Acting Director of SPC Free Zone, said: “We adopt a clear strategy towards supporting the business environment in Sharjah and strengthening its status as an attractive global destination for investment.

“This strategy is embodied in studying the challenges of entrepreneurs, investors, and project owners in the region and providing comprehensive solutions for them, enabling them to advance their businesses from establishment to the development and growth stage.”

With this new offering, SPC Free Zone continues to position itself as a pioneer in supporting business ventures in the UAE, aligning with the emirate’s vision of becoming a global hub for diverse industries.

SPC Free Zone earns ‘Great Place to Work’ certification

‘Great Place to Work’, a global authority on workplace culture, established over 30 years ago, highlighted key findings that showcase several aspects contributing to SPC’s achievement. The survey conducted by “Great Place to Work” unveiled high levels of trust and satisfaction among SPC’s employees, emphasising the supportive and collaborative atmosphere cultivated by the organisation.

SPC Free Zone stands out as a workplace of excellence, evident in its impressive statistics from the certification process. Boasting 94% for workplace hospitality, 90% for leadership behaviour, 86% for innovation, and 87% for engagement, the free zone exemplifies a robust workplace culture. Further, equity scored 72%, impartiality 76%, fairness 79%, and collaboration 83%, showcasing a commitment to inclusivity and teamwork.

Specifically, an overwhelming 99% of employees feel physically safe at work, and the same percentage feels welcomed upon joining. Notably, 96% attest to fair treatment regardless of gender, while an equal percentage finds management approachable. Additionally, 95% express a deep sense of pride in their colleagues’ accomplishments. These statistics collectively affirm SPC Free Zone’s dedication to nurturing an hospitable workplace environment that values diversity, safety, fairness, and pride.

Outstanding customer experience
The Great Place to Work® Trust Model™, a data-based model for quantifying employee experience, has been the global standard for over three decades. It places the employee at the heart of its model, defining  a great workplace as one where employees trust their leaders, take pride in their work, and enjoy the camaraderie with their colleagues. This all translates to an optimum experience for their customers and is shown through the great reviews as well as the speed and ease of services provided by SPC Free Zone.

Home to over 1,500 publishers and investors
SPC Free Zone’s devotion to being a great workplace extends beyond its internal culture. The free zone is a hub for over 9681 businesses and investors from more than 40 countries, including over 1,500 publishers and investors, offering state-of-the-art facilities for the creation and distribution of high-quality educational and cultural content. These efforts align with the “For All Methodology”, ensuring a consistently positive experience for every employee, regardless of their role.

With the “Great Place to Work” Certification, SPC Free Zone not only affirms its dedication to creating a workplace that values its employees but also sets a benchmark for organisations aspiring to achieve excellence in workplace culture and employee satisfaction, and continues to lead the way in shaping a positive and inclusive work environment for all.