Business models and services are in constant evolution, due to the ever-changing environment that surrounds culture and innovation in industries across the world. As businesses expand themselves onto a more global scale, competition and innovations become more advanced and common, making it difficult to attract customer attention. Only ventures that are able to adapt to the next new thing can last in this dynamic environment. In this article, we explore some of the up-and-coming business trends set to be the forefront of what businesses will follow in 2022.
1. Sustainable business models
As more importance is placed on global scale issues like climate change, businesses are slowly shifting towards more sustainable methods of production, and are also creating goals related to the reduction of carbon emissions. Reducing carbon emissions in production and supply chains is an expensive cost to bear, especially when a business has already set up operations. However, with consumers shifting to a more sustainable shopping lifestyle as well as cut-throat competition among related firms, adopting sustainable business practices is an investment that can aid the business in the long run.
2. Incorporating new technology
Much like business as a whole, technology is ever-evolving and those who adopt them early are heavily rewarded. The trend regarding integrating technology has always been on an incline, with ventures that use technological innovations becoming more efficient with a much lower margin of mistakes. Not only is it incredibly efficient, it also saves the venture a great deal of time and the resources that can be utilized for other business-related matters like expansion.
3. Authenticity
Today’s market is over-saturated, giving customers an endless variety of options to choose from. In this world of excess companies, many customers are making a conscious effort to purchase from brands that have an authentic brand image. This authentic image makes a brand more accessible and friendly, almost transforming a company into a friend that understands your needs. Many ventures have begun investing in marketing campaigns to try and build a ‘real connection’ that is based on a para-social relationship between the company and its customer.
4. Hybrid model of work
The trend of work from home continues even into 2022, but rather than staying at home all day long, hybrid modes are being introduced by companies in order to create a better work/life balance for employees. Many companies have begun bringing employees back into offices in phases, so the introduction of the hybrid model is a great way to give employees the best of both worlds, that is; office and home.
5. Funding and Payment Methods
As the world moves further into the digital landscape, many firms have begun adopting newer forms of payment that utilize the internet and blockchain processes. This includes cryptocurrencies like Bitcoin and Ethereum. Including new forms of payment widens the scope of accessibility and keeps the venture relevant to a large group of young customers.
6. Global integration
Business trends are pointing towards global-scaled collaborations. Many companies have begun outsourcing their secondary activities, investing all their time and resources into their main business products/services. Collaboration also helps develop products and business processes positively, since manufacturing and other processes are generally outsourced, thus utilizing existing resources for innovation.
Free zones provide a multitude of golden opportunities for businesses who wish to set up their business there. Utilizing these opportunities and staying relevant and in trend can be done with ease using the help of our consultants here at SPC Free Zone. Contact us at 800 SPCFZ (77239) today to capitalize on the opportunities a free zone setup will bring to your business.
