How To Set Up A Retail Sale of Games and Toys Business In The UAE

Picture of Afreen Razak
Afreen Razak
April 14, 2025

The UAE’s retail landscape has seen significant growth in recent years, and the games and toys industry is no exception. With a burgeoning population, a strong economy, and a growing emphasis on leisure and entertainment, the UAE has become a lucrative market for toy retailers.

With a young population, coupled with rising disposable incomes, there exists a steady increase in demand for games and toys. The market offers a wide variety of products, catering to different age groups and interests, including traditional toys, educational games, electronic gadgets, and collectibles. E-commerce, too, has played a crucial role in expanding the reach of toy retailers, providing convenient shopping options for consumers.

For entrepreneurs who want to enter this exciting industry, here are the business activities you can choose under your business license.

4764.00 – Retail sale of games and toys in specialised stores

Specialised stores dedicated to games and toys provide a focused shopping experience for customers seeking a curated selection of products within this niche market. These stores often cater to specific demographics, interests, or product categories, offering a more personalised shopping experience compared to general retailers. These specialised stores carefully select their inventory based on specific themes, age groups, or product types. This ensures that customers can find exactly what they’re looking for. Staff members in these stores are typically knowledgeable about games and toys, able to provide recommendations, answer questions, and assist customers in making informed choices.

This business excludes the retail sale of video game consoles and the retail sale of non-customised software, including video games.

  • Third-party Approval: This business activity does not require third-party approval.
  • Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.
  • Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.

4764.01 – Retail sale of games and toys, made of all materials

The retail sale of games and toys made of all materials encompasses a vast and diverse range of products, from traditional wooden toys to high-tech electronic gadgets. This business involves sourcing, stocking, and selling a wide variety of toys made from different materials, catering to various age groups, interests, and budgets. Toy retailers must offer a comprehensive selection of toys made from various materials, including wood, plastic, fabric, metal, and electronic toys. Retail operations involve setting up a physical store or online platform, managing inventory, providing customer service, and promoting products through marketing and advertising.

This business excludes the retail sale of video game consoles and the retail sale of non-customised software, including video games.

  • Third-party Approval: This business activity does not require third-party approval.
  • Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.
  • Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.

4764.02 – Books, Stationary and Toys Trading

This involves the buying and selling of books, stationery supplies, and toys. This type of business can cater to a wide range of customers, including students, educators, artists, and individuals seeking leisure activities. A successful business in this sector requires a diverse and well-curated selection of books, stationery, and toys.

This business excludes the retail sale of video game consoles and the retail sale of non-customised software, including video games.

  • Third-party Approval: This business activity requires third-party approval from UAE Media Council, prior to obtaining your trade license.
  • Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.
  • Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.

4764.03 – Books Trading and Book-Seller, Selling Stationery, Toys and Games

Books trading and book-selling businesses that also sell stationery, toys, and games offer a comprehensive shopping experience for customers seeking a variety of products in one place. This type of business can cater to a wide range of customers, including students, educators, parents, and individuals seeking leisure activities.

This business excludes the retail sale of video game consoles and the retail sale of non-customised software, including video games.

  • Third-party Approval: This business activity does not require third-party approval.
  • Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.
  • Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.

4764.99 – Kids Rides & Games Trading

Kids rides and games trading involves the buying and selling of amusement rides and games designed specifically for children. This type of business is often found in amusement parks, family entertainment centres, and other venues where children can enjoy recreational activities. Such activities can include rides such as carousels, swings, slides, and climbing frames, along with games such as arcade games, coin-operated games, and other interactive activities. 

This business excludes the retail sale of video game consoles and the retail sale of non-customised software, including video games.

  • Third-party Approval: This business activity does not require third-party approval.
  • Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.
  • Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.

Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

Get your business license in the UAE today and explore a world of opportunities waiting for you.

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