Author: Ayushi Doegar
Published: February 9, 2024
Updated on: Nov 27, 2025
Tags: Amazon Seller UAE, Amazon UAE, How to Sell on Amazon
Amazon is an internationally recognized company that provides its users with a host of products and services on its website. Moreover, Amazon also provides a platform to individuals who wish to sell their products. The Middle East is a region that has seen exponential growth in the interest and use of online services. Amazon recognized this as a lucrative opportunity and acquired souq.com, entering the Middle Eastern market as amazon.ae.
The UAE in particular has been quite receptive to the online market boom, with over $10 billion in online sales revenue in 2018. The high sales can be attributed to the average spending budget of online shoppers as well as a lack of apprehension toward the online mode of purchasing items. Over 63% of UAE's internet users engage in online purchases. Moreover, the pandemic has further increased online sales. Such a lucrative market is hard to come by, which is why many are setting up online stores on sites like Amazon.
Before you start selling on Amazon you need to set up your Amazon seller account. The registration process to set up your Amazon seller account is simple; all you really need to do is enter your business's details and select a seller plan.
There are two types of seller plans:
Individual Plan: This is for those who do not require additional selling tools or other add-on programs.
Professional Plan: This is for those who plan to sell in large quantities and require the selling tools Amazon has in order to conduct business.
One of the benefits of the Professional Plan is that you do not have to pay anything upfront to avail this service. Once you make a sale through the program, a small percentage will go to paying the Professional Plan. This pay-as-you-go program eases the financial burden on the entrepreneur due to its conditional-installment-based payment system.
You need to fulfill the following requirements to complete your registration:
Before you dive into the world of online selling, it's important for you to select a line of business you can engage in that is profitable in the online space. Some of the top categories of products users purchase include:
Moreover, the UAE's shopping preferences also indicate overwhelming favor towards cash on delivery, with nearly half of all purchases being paid through this mode of payment. Enabling this mode of payment can help your business see a significant boost in sales.
With the above benefits in mind, selling on Amazon seems to be a warranted tool for success. But is Amazon really the right choice for every business?
To know the answer, you need to closely examine some factors. Your products need to meet certain criteria to be eligible for selling on Amazon. There is a list of restricted items that cannot be sold on Amazon or require certain permissions, and other products can only be shipped locally. On the other hand, some products need to be customized to meet the different preferences of customers. While this feature is provided by Amazon for some products, some listings don't enjoy this benefit.
Lastly, if your product is large, fragile, or has a short shelf-life these conditions pose certain challenges in terms of storing and shipping. Another factor to consider is the high rate of competitiveness on the platform. If your product doesn't have the advantage to make it stand out from the crowd of similar products, you may face some issues in securing a front place for your product. However, Amazon provides some smart marketing solutions to give your products a more recognizable voice.
The benefits of selling on Amazon UAE are numerous. As one of the world's leading global retailers, the site boasts unrivaled traffic. And while competition is increasing on Amazon, demand for online shopping is rocketing. In fact, around 65% of UAE residents cite Amazon as their preferred retail outlet.
Amazon offers an easy access point for aspiring entrepreneurs who don't have much capital from the outset. Listing fees are comparatively low and you won't need to start paying until something sells. Plus, Amazon also has an active market for second-hand and refurbished items.
When it comes to online shopping, Amazon is most people's first port of call. That means millions of potential customers – and sales.
One of the hardest things about starting a new business is establishing a reputation for yourself. Without testimonials, it's hard to get the products to speak for themselves. Amazon is a highly trusted global brand. You can tap into this reputation and reap the rewards for your own business.
Amazon's global reach can help you ramp up your brand identity. You can get millions of eyes on your products, without having to pour capital and resources into marketing strategies.
With Amazon, your business can grow without soaring infrastructure costs.
When you set up an Amazon business, you can benefit from Fulfilment By Amazon (FBA) too. That means Amazon picks, packs, and ships your products directly from their warehouse. That saves you the hassle of shipping logistics and it also means you can offer Prime shipping to higher spenders.
The website is visited by millions of users each month from around the world, with a significant percentage of users residing in the UAE, thanks to the increased global preference for online shopping. You can also derive more credibility for your new brand by choosing Amazon as a platform to launch your e-commerce business. Amazon enjoys a great reputation and is trusted by millions of shoppers around the world as a safe and reliable shopping website.
Amazon is the right choice for new sellers with a limited budget. Amazon listing fees are relatively low, and you don't need to pay until you start selling.
Amazon offers you several shipping and delivery options. You can store and ship your products yourself, store your products and leave the shipping mission to Amazon, or entirely rely on Amazon to store, pack, and deliver your products.
Payment options include credit cards, bank transfers, e-wallets, direct debit, and more. Plus, Amazon offers fraud protection.
To open an Amazon UAE seller account, you'll need to ensure you've completed the required documents required by both Amazon and your free zone. These include:
One of the first things you will need to do when opening an Amazon UAE account is to decide on a name. Remember that the UAE has strict company naming criteria, with restrictions on blasphemous, offensive and obscene language.
Amazon requires all sellers to provide their contact details, including their legal names. This won't be made public, though your contact information will be used by customers and Amazon to reach you directly.
To operate an e-commerce business in the UAE, you are required to obtain an e-commerce license.
Foreigners living in the UAE need a valid visa to sell on Amazon.
Amazon will use this bank account to send you the proceeds of your sales, usually every 14 days. Once you have a valid e-commerce license and visa, you can open a corporate bank account in the UAE.
Amazon requires a valid address as proof of identity. They will need to verify this to set up your account.
Amazon also requires a valid phone number as proof of identity. You can sign up for a phone contract once you have a national ID in the UAE.
You will need to provide legal proof of identity issued by your government.
The cost of an e-commerce license to sell on Amazon UAE starts at AED 6,875. However, you'll need to take into account a variety of different factors too, such as whether you'll need office space, resident visas, and other facility requirements. For a free and accurate quote tailored to your specific circumstances, reach out to our team at SPC Free Zone.
Once you've got your documents in order, setting up an Amazon UAE seller account is simple. We've broken the process down into five simple steps:
Step 1: Visit Amazon beginner Guide
Step 2: Sign up
Step 3: Enter your name, email, and password, then submit
Step 4: Add your business information
Step 5: Upload the required documents for verification
Once you've submitted your application, you'll need to wait for Amazon UAE to approve your account. This can take between 24 hours and several weeks. Once Amazon approves your account, you can start selling.
When selling on Amazon, there are a few types of selling fees you'll have to pay that depend on the products sold and the fulfillment of the order. This includes referral fees, which are fees that sellers have to pay for each item sold. This amount varies depending on the category of the product and is deducted by Amazon.
Once all your documents have been registered, you will have full access to your Seller Central account. This account is your one-stop shop for everything related to your seller account, including making inventory updates, adding product information, managing payments, and so much more.
The steps to getting an e-commerce license in the UAE are relatively simple, providing you have the right documents in order. At SPC Free Zone, our business advisors can guide you through each of the steps below:
Step 1: Submit documents and wait for approval. Once approved, you'll receive your e-commerce license in less than two hours.
Step 2: Immigration card and e-channel application are issued. You'll receive a temporary visa, which is usually valid for 60 days.
Step 3: Entry permit and status change. Authorities will activate your status change once you've received your entry permit.
In addition to being a platform for showcasing your products to the world, Amazon provides the tools to boost the visibility of your brand, to increase your sales while decreasing your costs.
One of the advertising solutions Amazon offers is sponsored ads that include:
This type of sponsored ads is for individual product listing, and they appear on shopping results and product detail pages.
This type of sponsored ads features your brand logo, a custom headline, and a selection of your products, and they appear on shopping results pages.
A self-service advertising solution to reach relevant audiences, with ads appearing on and off Amazon.
Custom multipage shopping destinations for individual brands that have a wide range of easy-to-create content templates and tiles to easily create professional-looking websites with no need for website design experience.
Yes, in most cases it is legal to sell on Amazon in the UAE. However, in order to trade online in the region, you will need to obtain an e-commerce license. You can apply for both mainland and free zone e-commerce licenses, though free zone licenses are often better suited due to tax incentives and fewer currency restrictions.
No, you cannot sell on Amazon in the UAE without a valid e-commerce license. Failing to obtain one could result in administrative and financial penalties, as laid out in Article 335 of the Commercial Companies Law (CCL).
To start selling on Amazon you need to list your products, either in a previously existing listing or create a new one if you're the first to sell a specific product.
In general, all products on Amazon need to have a Global Trade Item Number (GTIN) to be identified by Amazon. However, you only need to provide a product ID If you're adding a product that's new to Amazon with no existing listing to fall under, otherwise, you may need to purchase a UPC code or request an exemption.
Other information that goes into each product listing:
As an Amazon seller, you can deliver your products to customers in three ways:
Registering on Amazon and creating your account is just the first step in your venture. Monitoring your performance after you start to sell on the website is a key step in leading a successful e-commerce business.
To measure your performance, you need to keep things in mind:
As an Amazon seller, you need to watch out for the following metrics:
Located in the heart of Sharjah with immigration services onsite, SPC Free Zone offers convenient, competitive, and flexible business setup in the UAE. Choose from over 1,500 business activities and get your license issued in just 45 minutes. You'll also benefit from a whole string of benefits, including up to 20 visas under one trade license, 100% foreign ownership with zero-paid-up capital, and a dual license option that offers both mainland and free zones on the same license.
To expand your Amazon e-commerce business in the UAE, get in touch with our market-leading experts to learn more.
Know someone who wants to grow their business? Refer them to SPC Free Zone and earn up to AED 1,500! Simply fill our referral form and we'll handle the rest.
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