What small businesses need to know about branding

What small businesses need to know about branding

By AccessTimeIcon

Establishing a business is one of the most viable options for entrepreneurs who plan to grow. Starting a small-scale business is often the first step in establishing a revenue-generating resource.

The process of company formation follows a series of steps. These include deciding upon the company’s name, services/products, company registration and licensing.

Countries like the UAE offer lucrative options like free zone company formation and mainland business establishment to entrepreneurs. Most business owners consider the free zone a viable choice because of the profitable returns it offers.

However, small-scale businesses often need to pay more attention to an integral marketing element known as branding in their pursuit.

As a small business owner, if you are looking forward to understanding the intricacies of branding, read on. In this blog, we will explore;

  • Importance of branding
  • Core strategies for branding
  • Why choose SPC Free Zone?

Importance of branding

A business brand plays a pivotal role in placing it at a top-tier position with respect to the target audience. Essentially, it influences every aspect of the customer’s perception in regard to the company. Branding includes:

  • Trust
  • Customer loyalty
  • Company’s reputation
  • Recognition

The brand of a business speaks to the customer about the products or services offered, customer relation types, employee relations, the company’s business values, social goals and promises.

Another integral element of branding is that it allows small businesses to stand out from the competition. Developing a brand beyond a logo implies thoughts and efforts. Using a media development strategy, a small business can highlight its potential to the targeted population.

Core strategies for branding

Certain strategies play an integral role in branding for small businesses. These include;

  1. Defining the brand identity

Branding of a business is more than just a logo on a website. Branding is more about “who” the company is, what values it portrays, and the mission it relies upon. Branding is about how a company treats its customers and the looks of the virtual assets associated with a company. Essentially, before designing the logo of a business, small business owners should focus on defining their “brand identity.”

  1. Be visual with your brand

Before defining a brand strategy, businesses need to focus on “who” they are, who their customers are, what makes their brand special and what services they offer in the industry. Once these steps have been followed, the next is to design the brand.

While designing a brand, it is important to focus on details of the design strategy like the brand colour, palette and font. A brand style guide is a blueprint for designers, business owners and employees. It helps navigate the voice and tone of a company while maintaining consistency.

Designing a brand also requires a logo that is integrally the company’s face. It is the first thing that potential customers will encounter and remember. Branding a business also requires business cards and a website. Essentially, business owners should remember to keep the brand logo, colour, voice and tone consistent throughout.

  1. Establish a trustful relationship

In business, trust plays a pivotal role. Individuals prefer doing business with brands they can trust. As a small business owner, establishing trust can be time-consuming. In order to speed up the process, a company can look for partnership opportunities with other brands that their customers are already connected with.

In order to build customer relations, advertising and marketing play an integral role. However, small business owners may have a limited advertising budget. In this scenario, content marketing, as compared to advertising, is a more reliable option.

Content marketing allows business owners to get their name at the forefront. It provides an opportunity for entrepreneurs to demonstrate their industry expertise. Once business owners have established themselves as go-to resources and subject matter experts, they will have the audience’s trust.

As a result, when the time arrives to choose a company, the audience will likely prefer their company. In terms of business branding, content marketing is an excellent strategy since it strengthens brand voice. A consistent brand voice in the form of content reinforces who the company is and the services it can provide to customers.

  1. Be a reliable source for customers

In order to establish a brand, business owners need to prove their potential by action. Branding is more than just a logo, marketing strategies or customer attention-garnering tactics. It is also about how well a company connects with their customer and the reputation it garners.

In order to succeed in branding, a company has to follow up on its claims of providing high-quality services. A company’s customer service needs to be a top priority to establish itself competitively. If customers have positive experiences with a brand, they will likely return.

  1. Building an emotional connection

A business’s top branding priority should be building an emotional connection. After all, people are loyal to brands, not their services. Strong brand loyalty in customers can ensure that they will always pick your products over others. Branding helps companies create an emotional connection with customers by meeting their level.

Suppose a company sets its deepest values and guidelines with respect to its customer. In that case, it is more likely to garner potential customers’ attention. One manner in which this can be done is by ensuring that the brand voice and tone align with the values of the targeted audience. Special media marketing strategies can be customised to meet the customer’s emotional values.

Why choose SPC Free Zone?

At SPC Free Zone, our primary goal is to facilitate entrepreneurs in their journey. Our affordable packages with competitive benefits can streamline your business. Our customers benefit from a whole string of benefits like zero paid-up share capital and 0% corporate and personal income tax.

Ready to brand your small-scale business in the UAE? Reach out to our friendly team for a quick and easy setup service.


The information contained in this website is for informational purposes only and should not be construed as legal advice on any subject matter.

You should not act or refrain from acting on the basis of any content in this website without seeking independent legal or other appropriate advice. The content of this website contains general information and may not reflect current legal developments or address your situation. SPC Free Zone disclaims any and all liability for actions which you take or fail to take based on any of the content contained in this website.

The operation of this website does not create a professional relationship between you and SPC Free Zone.


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