How to Set up an Education Media and Models Wholesale Business in the UAE

The UAE, with its growing emphasis on education and technological advancements, has witnessed a surge in demand for educational media and models. This presents a significant opportunity for entrepreneurs in the education media and models wholesale business. Educational media and models, encompassing a wide range of resources such as textbooks, educational videos, teaching aids, and interactive learning tools, play a crucial role in enhancing the learning experience.

The popularity of education media and models in the UAE is driven by several factors. Firstly, the UAE government has made significant investments in education, recognising its importance for economic development and social progress. This has led to a growing demand for high-quality educational resources. Secondly, the increasing number of international schools and universities in the UAE has created a market for a diverse range of educational materials. Thirdly, the growing adoption of technology in education has fueled the demand for digital learning resources, such as e-books, online courses, and interactive simulations.

The popularity of these forms of education media and models has made the UAE a thriving market for wholesale distributors. If you want to set up an Education Media and Models Wholesale Business in the UAE, this is the business activity you can choose:

4651.80 – Wholesale of Education Media and Models Trading

Wholesale of Education Media and Models Trading is a business activity that involves the bulk purchase and sale of educational materials and models. Education media can include books, software, audiovisual materials, and interactive media, while education models are physical representations of objects, concepts, or systems. Wholesalers in this industry purchase these materials in bulk from manufacturers or distributors and then sell them to retailers, educational institutions, or other wholesalers. These materials are used in schools, universities, and other educational institutions to facilitate learning and teaching.

This category does not encompass the wholesale of electronic components, office equipment (except computers and their peripherals), or computer-controlled machinery.

Third-party Approval: This business activity does not require third-party approval.

Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.

Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

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How to Set up a Visual Recordings Wholesale Business in the UAE

The UAE, with its burgeoning economy, diverse population, and advanced infrastructure, has emerged as a major consumer of visual content. This growth presents a significant opportunity for entrepreneurs in the visual recordings wholesale business. Visual recordings, encompassing a wide range of content such as movies, TV series, documentaries, animations, and short films, have become an integral part of modern entertainment and information consumption.

The popularity of visual recordings in the UAE is driven by several factors. Firstly, the increasing penetration of smartphones and tablets has made it easier for consumers to access and consume visual content on the go. Secondly, the rise of streaming platforms like Netflix, Amazon Prime Video, and Disney+ has fueled demand for a diverse range of visual recordings. Thirdly, social media platforms like Instagram, TikTok, and YouTube have created a culture of sharing and consuming visual content.

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The popularity of these forms of visual recordings has made the UAE a thriving market for wholesale distributors. By offering a diverse range of content and leveraging the growing demand, entrepreneurs can establish profitable businesses in the visual recordings wholesale industry. With the right business strategy, access to quality content, and effective distribution channels, entrepreneurs can capitalise on the lucrative opportunities presented by this market.

If you want to set up a Visual Recordings Wholesale Business in the UAE, this is the business activity you can choose:

4651.78 – Visual Recordings Wholesale

Visual Recordings Wholesale is a business activity that involves the bulk purchase and sale of visual recordings, such as DVDs, Blu-rays, or digital files. This type of wholesale operation acts as a middleman between manufacturers of visual content and retailers, ensuring a steady supply of these products to the market. Wholesalers in this industry often purchase large quantities of visual recordings directly from manufacturers or distributors at discounted rates. They then store these recordings in warehouses and distribute them to retailers, online stores, or other wholesalers. This allows them to benefit from economies of scale, as they can negotiate lower prices for bulk purchases.

The wholesale of electronic parts, office machinery (excluding computers and peripherals), and computer-controlled machinery is not included in this classification.

Third-party Approval: This business activity does not require third-party approval.

Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.

Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.


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How To Set Up A Web Portal Business In The UAE

The United Arab Emirates (UAE) has witnessed significant growth in the web portal industry, driven by its rapidly expanding digital landscape and increasing internet penetration. Web portals have become essential tools for businesses and individuals alike, providing a centralised platform for accessing information, services, and communities.

Given the high smartphone penetration in the UAE, web portals are increasingly designed to be mobile-friendly and responsive. The UAE’s adoption of advanced technologies like artificial intelligence, blockchain, and the Internet of Things (IoT) has further fueled the development of innovative web portals.

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The UAE government has also played a crucial role in promoting the growth of the web portal industry through initiatives that encourage digital transformation. For an entrepreneur who wants to join this industry, here are the business activities you can choose under your business license.

6312.00 – Web portals

This involves the operation of websites that use a search engine to generate and maintain an extensive database of internet addresses and content in an easily searchable format. It also involves the operation of other websites that act as portals to the internet, such as media sites providing periodically updated content.

Web portals can generate revenue through various means, including advertising, subscriptions, premium content, e-commerce, and partnerships. By offering personalised content and services, portals can foster strong relationships with their audience and enhance brand loyalty. With the right permissions, portals can also collect valuable data about their users, which can be used for market research, targeted advertising, and product development.

Third-party Approval: Business activity 6312.00 is exempt from this requirement

Filing of Economic Substance Return: Business activity 6312.00 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 6312.00 is exempt from this requirement

6312.03 – Blogging Services

Blogging services typically refer to businesses that offer professional assistance in creating, managing, and optimising blogs for individuals or organisations. These services can range from basic content creation to comprehensive blog management strategies. Their core services revolve around content creation, blog management, SEO optimisation, social media integration, and analytics and reporting. A blogger could operate as an individual blogger, a business or organisation, or even as a content marketing agency.

Third-party Approval: Business activity 6312.03 is exempt from this requirement

Filing of Economic Substance Return: Business activity 6312.03 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 6312.03 is exempt from this requirement

6312.04 – Vehicles Auctions Organizing By Electronic Media & Smart Apps

This business model involves organising vehicle auctions using electronic platforms and mobile applications, providing a convenient and efficient way for buyers and sellers to participate in the auction process. 

This business involves an online auction platform, which is a website or an app that hosts vehicle auctions, allowing users to browse available vehicles, place bids, and track the auction progress. It also includes vehicle listing, which is a process for sellers to list their vehicles for auction, including providing details like make, model, year, mileage, condition, and minimum bid. The platform must also facilitate the bidding process, along with payment and delivery. Used car auctions, government auctions, insurance auctions, and fleet auctions are a few examples.

Third-party Approval: Business activity 6312.04 is exempt from this requirement

Filing of Economic Substance Return: Business activity 6312.04 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 6312.04 is exempt from this requirement


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How To Set Up A Sports Facility Or Business In The UAE

The sports facilities industry in the UAE has seen significant growth in recent years, driven by several factors. Government investment in sports infrastructure has contributed heavily to the cause, with major sporting events such as the FIFA World Cup and Abu Dhabi Grand Prix. This has led to an increased demand for sports facilities.

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Similarly, the UAE’s growing population, particularly driven by expats, has created a demand for sports facilities to cater to their leisure and fitness needs. There has also been a growing emphasis on health and fitness in the UAE. The UAE is a popular tourist destination, and sports facilities are an important part of the tourist experience.

For entrepreneurs who want to join this thriving industry, these are the business activities you can choose under your business license. 

9311.00 – Operation of sports facilities

The operation of sports facilities involves the management, maintenance, and upkeep of various athletic venues, such as stadiums, arenas, gyms, swimming pools, and golf courses. This industry encompasses a wide range of responsibilities, from ensuring safety and cleanliness to coordinating events and managing staff.

Key responsibilities include facility management, event management, membership and customer service, staff management, along with marketing and promotion. Examples of sports facilities include stadiums, arenas, gyms, fitness centres, swimming pools, golf courses, tennis courts, and other sports complexes.

Third-party Approval: Business activity 9311.00 is exempt from this requirement

Filing of Economic Substance Return: Business activity 9311.00 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9311.00 is exempt from this requirement

9311.01 – Operation of facilities for indoor or outdoor sports events (open, closed or covered, with or without spectator seating): Racetracks for auto, football, hockey, cricket, baseball, jai-alai stadiums, swimming pools and stadiums, track and field stadiums, winter sports arenas and stadiums, ice-hockey arenas, boxing arenas, golf courses, bowling lanes, and fitness centres

The operation of sports facilities involves the management and maintenance of venues for indoor or outdoor sporting events. These facilities can range from open-air stadiums to enclosed arenas, with or without spectator seating. Examples include racetracks for various sports, swimming pools and stadiums, track and field stadiums, winter sports arenas, ice-hockey arenas, boxing arenas, golf courses, bowling lanes, and fitness centres. These facilities play a crucial role in hosting sports competitions, providing recreational opportunities, and contributing to the local economy.

Third-party Approval: Business activity 9311.01 is exempt from this requirement

Filing of Economic Substance Return: Business activity 9311.01 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9311.01 is exempt from this requirement

9311.02 – Organisation and operation of outdoor or indoor sports events for professionals or amateurs by organisations with their own facilities.

This business involves planning, executing, and managing sports events for professionals or amateurs. Such organisations often have their own facilities, such as stadiums, arenas, or courts, but they may also rent or partner with other venues. This also includes managing and providing the staff to operate these facilities.

Key business activities include event planning, participant recruitment, facility management, logistics and operations, marketing and promotion, along with maintenance. Examples of sporting events include professional and amateur sports leagues, tournaments, and exhibitions.

Third-party Approval: Business activity 9311.02 is exempt from this requirement

Filing of Economic Substance Return: Business activity 9311.02 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9311.02 is exempt from this requirement


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

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How To Set Up A Sports Activities Business In The UAE

The United Arab Emirates has rapidly emerged as a global powerhouse in the sports industry. With its world-class infrastructure, favourable climate, and unwavering government support, the country has become a magnet for athletes, sports events, and businesses. The UAE’s thriving sports culture, fueled by a young and active population, coupled with its government’s significant investments in sports development, has created a conducive environment for entrepreneurs. The country boasts state-of-the-art stadiums, sports academies, and fitness centres, attracting top-tier athletes and events from around the world. Furthermore, the UAE’s strategic location makes it a convenient hub for international sports competitions and tourism.

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For entrepreneurs looking to capitalise on the UAE’s passion for sports, the opportunities are vast. From organising and managing sporting events to operating and maintaining sports facilities, selling sports equipment and apparel, offering sports coaching and training services, or developing sports tourism packages, the possibilities are endless. If you want to set up a sports-related business in the UAE, this is the business activity you can choose under your business license.

9310.00 – Sports activities

This business can include the operation of sports facilities, activities of sports teams or clubs primarily participating in live sports events before a paying audience, independent athletes engaged in participating in live sporting or racing events before a paying audience, owners of racing participants such as cars, dogs, horses, etc. primarily engaged in entering them in racing events or other spectator sports events, sports trainers providing specialised services to support participants in sports events or competitions, operators of arenas and stadiums, and other activities of organising, promoting or managing sports events.

Third-party Approval: Third-party approval from the Sports and Youth Authority Sharjah is required for business activity 9310.00, prior to obtaining your business license

Filing of Economic Substance Return: Business activity 9101.00 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9101.00 is exempt from this requirement


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

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How to Set up an Audio Recordings Wholesale Business in the UAE

The UAE presents a compelling opportunity for entrepreneurs seeking to capitalise on the growing demand for audio recordings. With its burgeoning economy, diverse population, and favourable business environment, the country offers a fertile ground for success in the audio recordings wholesale industry. The UAE’s strategic location at the crossroads of Europe, Asia, and Africa makes it a regional hub for trade and distribution, providing access to a vast market for audio content. The rising popularity of streaming platforms, podcasts, and audiobooks, coupled with the increasing penetration of smartphones and smart speakers, has fueled demand for a diverse range of audio recordings. This surge in demand has created a profitable market for wholesale distributors, offering opportunities for high-margin sales and a diverse customer base. Additionally, the UAE’s government has implemented various initiatives to promote entrepreneurship and foreign investment, providing favourable conditions for businesses operating in the country. By leveraging the UAE’s unique advantages and effectively managing operations, entrepreneurs can establish a thriving and profitable audio recordings wholesale business.

If you want to set up an Audio Recordings Wholesale Business in the UAE, this is the business activity you can choose:

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4651.77 – Audio Recordings Wholesale

Audio recordings wholesale is a business activity that involves purchasing large quantities of audio recordings, such as CDs, vinyl records, or digital files, directly from manufacturers or distributors. These recordings are then sold in bulk to other businesses, such as retailers, online stores, or other wholesalers. This practice allows wholesalers to benefit from economies of scale, as they can negotiate lower prices for larger orders. Additionally, it ensures that a wide variety of audio recordings are available to the market.

For example, a wholesale audio recordings company might purchase thousands of copies of a newly released album from a record label at a discounted rate. They would then sell these recordings to retailers, who would ultimately sell them to consumers. This process helps to streamline the distribution of audio products and ensures that they reach the market efficiently.

This category excludes the wholesale trade of electronic components, office equipment (except computers and their accessories), and computer-controlled machinery.

Third-party Approval: This business activity does not require third-party approval.

Filing of Economic Substance Returns: This requirement does not apply to the business activity mentioned in this article.

Anti-Money Laundering Compliance: This requirement does not apply to the business activity mentioned in this article.


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

Get your business license in the UAE today and explore a world of opportunities waiting for you.

How To Set Up A Botanical and Zoological Gardens and Nature Reserves Business In The UAE

The United Arab Emirates (UAE) has undergone a remarkable transformation in recent years, transitioning from a desert landscape to a thriving hub of urban development and environmental conservation. This transformation is evident in the burgeoning growth of botanical gardens, zoological gardens, and nature reserves within the country.

Botanical gardens such as the Dubai Miracle Garden, Al Ain Botanical Garden, and Sharjah Botanical Garden are thriving in the UAE. Similarly zoological gardens such as the Al Ain Zoo and Dubai Safari and nature reserves such as the Ras Al Khor Wildlife Sanctuary and Hajar Mountains are home to a variety of wildlife, protecting various species and providing sightseeing attractions for curious travelers.

The UAE is increasingly focusing on sustainable development, and botanical gardens, zoological gardens, and nature reserves play a crucial role in this effort. These institutions promote environmental education, conservation, and research. The growing number of nature-based attractions in the UAE is contributing to the development of ecotourism as well.

As such, the potential for entrepreneurship in the field of botanical and zoological gardens and nature reserves is quite high. For an entrepreneur who wishes to establish a business in this field, here is the business activity you can choose under your business license.

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9103.00 – Botanical and zoological gardens and nature reserves activities

A botanical and zoological gardens business typically involves the establishment, management, and operation of facilities that showcase plant and animal life. This business involves the operation of botanical and zoological gardens, including children’s zoos and/or the operation of nature reserves, including wildlife preservation. 

Botanical gardens are dedicated to cultivating and displaying a diverse range of plants, including native species, rare varieties, and thematic collections. Zoological gardens house various animal species in controlled environments, providing educational and conservation experiences for visitors. Children’s zoos, meanwhile, are smaller, interactive zoos designed specifically for children, often featuring petting zoos and educational programs. On the other end of the spectrum are nature reserves, large protected areas of natural habitat, managed to conserve wildlife and ecosystems.

This activity will include conservation and research, education and outreach, attraction development for visitor experiences, facility management, and overall maintenance. By combining these facets, botanical and zoological gardens businesses and nature reserves can play a vital role in promoting environmental awareness and protecting biodiversity.


This business activity excludes landscape and gardening services and the operation of sport fishing and hunting preserves.

Third-party Approval: Business activity 9103.00 is exempt from this requirement

Filing of Economic Substance Return: Business activity 9103.00 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9103.00 is exempt from this requirement


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

Get your business license in the UAE today and explore a world of opportunities waiting for you.

How To Set Up An Amusement Parks and Theme Parks Business In The UAE

Across the globe, the UAE has come to be known as a hub for leisure and entertainment. Within this industry, amusement parks and theme parks play a significant role. The country’s strategic location, favorable climate, and government support have contributed to the rapid growth of this sector.

Currently, the UAE amusement park industry is booming, boasting world-class attractions and iconic destinations.The industry has diverse themes, catering to a wide range of interests, from Hollywood blockbusters to Bollywood films, superheroes, and even dinosaurs. Above all, the industry is constantly evolving to stay ahead of technological advancements using cutting-edge technology. This sector is strongly supported by the UAE government, with infrastructure development at the forefront. 

The UAE’s amusement park industry remains a thriving sector, attracting millions of visitors each year, being a global leader in the entertainment industry. For an entrepreneur who wants to thrive in the industry, the time is ripe. Here are the two business activities you can choose under your business license to kickstart your business.

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9321.00 – Activities of amusement parks and theme parks

Amusement parks and theme parks are primarily entertainment venues that generate revenue through a variety of business activities. Ticket sales can include general admission, season passes, or special event tickets. Along with this, food and beverage is a key activity from restaurants to vending machines. Merchandise sales, including souvenirs and licensed products, contribute significantly to revenue as well. 

Games and attractions play a strong role, from shows and performances to coin-operated games with prize offerings. Many amusement parks and theme parks offer group booking packages and even corporate packages for events, conferences, and team-building activities. Maintenance and operation is a key activity, along with marketing and promotions to keep the park ahead of the curve.

Third-party Approval: Third-party approval from Security Industry Regulatory Agency (SIRA) is required for business activity 9321.00, prior to obtaining your trade license 

Filing of Economic Substance Return: Business activity 9321.00 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9321.00 is exempt from this requirement

9321.01 – Activities of amusement parks or theme parks, including the operation of a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits and picnic grounds

This includes all operations that are required for the successful running of an amusement or theme park, including ticket sales, food and beverages, merchandise sale, games and attractions, and promotional marketing.

Along with these, this business activity enables an entrepreneur to operate a variety of attractions, such as mechanical rides, water rides, games, shows, theme exhibits and picnic grounds. Mechanical rides involve roller coasters, ferris wheels, carousels and swinging rides. Water rides, meanwhile, include water slides, wave pools., lazy rivers, and splash pads, amongst many others. 

Games such as arcade games, skill games, and classic carnival games make an appearance here too. Shows can range from parades and live performances to character meet-and-greets. Interactive exhibits and themed sections of parks are exciting for customers as well. Along with this, almost all parks have outdoor spaces such as picnic grounds for visitors to enjoy and relax.

Third-party Approval: Third-party approval from Security Industry Regulatory Agency (SIRA) is required for business activity 9321.01, prior to obtaining your trade license 

Filing of Economic Substance Return: Business activity 9321.01 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9321.01 is exempt from this requirement


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

Get your business license in the UAE today and explore a world of opportunities waiting for you.

How To Set Up An Interior Design and Fit-Out Services Business In the UAE

Interior design and fit-out services are in high demand in the UAE, driven by the country’s vibrant real estate market and cosmopolitan lifestyle. In a nutshell, these businesses encompass a wide range of services, from conceptual design and space planning to the implementation of furniture, fixtures, and finishes.

While there are leading players in the industry in the UAE, the dynamic nature of the market, coupled with the growing demand for high-quality design solutions, ensures that this sector will continue to thrive in the years to come. These businesses prioritise the use of high-quality materials and finishes, as well as innovative design techniques to create stunning and functional spaces. Residents, architects, corporate buildings, and developers in the UAE are always on the lookout for creative and effective interior design and fit-out services businesses.

So, if you’re an entrepreneur who wants to thrive in this market, here’s the business activity you can choose under your business license.

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9609.15 – Design Studio And Fit Out

Interior design and fit-out services involve the transformation of a space, be it residential, commercial, or industrial, into a functional, aesthetically pleasing, and often personalised environment. Interior design and fit-out companies cater to various sectors, including residential, commercial, hospitality, and healthcare. These companies employ a team of experienced designers, architects, engineers, and craftsmen to deliver high-quality results. They work closely with clients to understand their unique needs and preferences, creating bespoke designs that reflect their individual styles and budgets. While focusing on quality and innovation, they must adhere to strict building codes and regulations, ensuring the safety and compliance of all projects.

Key services include conceptual design, space planning, material selection, furnishing and fixture selection, along with construction and installation. An entrepreneur in this field helps clients transform their spaces into environments that are both functional and inspiring.

Note that this business activity excludes veterinary activities and activities of fitness centres.

Third-party Approval: Business activity 9609.15 is exempt from this requirement

Filing of Economic Substance Return: Business activity 9609.15 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9609.15 is exempt from this requirement


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

Get your business license in the UAE today and explore a world of opportunities waiting for you.

How To Set Up A Lifestyle Development Consultancy In The UAE

In the UAE, a number of factors have created a wealth of opportunity for lifestyle development consultancies. Rapid urbanisation has created a demand for well-planned lifestyles that boast a high quality of life. Meanwhile, increased disposable income across the country has allowed residents to cultivate high-quality lifestyles with top-tier amenities and services.

Along with this, the UAE government’s emphasis on improving the quality of life for its residents has increased the demand for lifestyle development services. We can also observe how the UAE’s thriving tourism industry has created opportunities for lifestyle development consultancies to contribute to the development of hospitality facilities. 

It’s clear that the demand for lifestyle development consultancies is rising in the UAE. For entrepreneurs who want to get in on the action, this is the business activity you can choose under your business license.

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9609.13 – Lifestyle development consultancy

A lifestyle development consultancy is a personalised service that helps individuals or groups improve their overall well-being and quality of life. By providing expert advice and guidance, these consultancies can address a wide range of needs, from personal wellness to professional development and financial planning. By offering tailored solutions and support, lifestyle development consultancies can empower individuals to achieve their goals and live more fulfilling lives. Lifestyle development consultants can also offer a variety of other services, such as career coaching, time management, leadership development, financial planning, relationship building, lifestyle redesign, stress management, health and wellness coaching, personal branding, and mindfulness and meditation coaching. These services can help individuals improve their overall well-being, achieve their goals, and live more fulfilling lives.

Note that this business activity excludes veterinary activities and activities of fitness centres.

Third-party Approval: Business activity 9609.13 is exempt from this requirement

Filing of Economic Substance Return: Business activity 9609.13 is exempt from this requirement

Anti-Money Laundering Compliance: Business activity 9609.13 is exempt from this requirement


Did you find what you were looking for? Explore the other guides in our Activity Hub for exploring unique business ideas in Dubai and navigate the essentials of business setup with ease.

You can also calculate your business setup costs easily using our handy cost calculator and choose from our customized company setup packages to find your perfect fit.

Get your business license in the UAE today and explore a world of opportunities waiting for you.

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