How to become a noon seller

According to a Dubai Chamber of Commerce analysis, the UAE’s e-commerce market is forecast to reach $9.2 billion in 2026.

This huge growth is attributed by the study to the rising demand for online shopping, and steady investment flows in the sector’s infrastructure, with the Covid-19 pandemic playing a key role in hastening the shift to digital payments and online shopping in UAE.

The above data, along with the UAE’s encouraging economic environment that supports startup businesses and SMEs, gives you all the reasons to start your e-commerce company in Dubai, UAE, and put your plans of business setup in Sharjah into effect, specifically on one of the main online shopping sites in UAE,

However, there are several requirements to sell on noon. Read on to know more about them.

Steps of becoming a noon seller

Being a seller on noon requires two main prerequisites, owning a valid trade license, and being a registered company in the UAE, KSA, or Egypt.

The process of becoming a seller on noon is quite simple. First, you need to create a noon customer account and then set up a seller account on the “Sellers Lab”.

Noon’s “Sellers Lab” is a section on Noon that supports sellers in managing their products and optimizing listings for enhancing visibility, as well as processing orders efficiently. The Seller Lab also provides useful market insights and tutorials and serves as a platform for sellers to connect and share experiences.

If you already have a trade license, you can directly create your seller account by submitting the required documents and paying the noon seller fees.

There are several simple steps for obtaining an ecommerce license in Dubai,UAE. Although, business setup in Dubai, UAE or Sharjah is relatively easy, working with a business setup company with extensive experience, like SPC Free Zone, will make this process even easier with minimal delays.

Get your trade license in UAE in 45 minutes with SPC Free Zone

Documents required for registration at noon

To register as a seller at noon, you need to upload the following documents:

  • Trade license or commercial registration
  • Passport or residence ID (both sides)
  • Residence visa for non-nationals
  • VAT certificate (selling on noon is also open for non-VAT registered sellers)
  • Bank details in the form of a canceled cheque/bank statement or letter on the bank’s letterhead
  • Tax card (only for Egyptian sellers)

After submitting the above documents, you need to wait for a week until noon’s team checks and validates the information you shared. You also need to go through a set of necessary training sessions to get acquainted with the website’s features.

How to receive payments?

To receive payments for your sales and purchase transactions you need to submit the below information on a signed and stamped company letterhead:

  • The legal name of the company
  • Bank account number
  • IBAN
  • Swift code
  • Bank branch
  • Store currency (once chosen, it wouldn’t be possible to change it in the future)


  • Cancelled Cheque (Cancelled check must have IBAN number and account number, if not, then noon bank form must be provided, signed, and stamped.

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Choosing your selling model

Noon provides two options for the fulfillment of your orders and you can choose one of them, or both as long as you keep a separate inventory for each. These options are:

  1. Fulfilled by noon (FBN), also known as noon Express

This model allows you to store your products in noon’s fulfillment centers. In this model, noon will manage your inventory and customer orders, shipping orders directly to customers on your behalf, as well as taking care of customer queries and returns.

  • Fulfilled by Partner (FBP), which has 3 operation options:
  • Direct ship
  • Bulky Directship
  • Direct Delivery

This model allows you to keep your inventory in your location. Once you receive an order, you prepare the item for shipping and hand it over to noon’s logistics.

How SPC Free Zone helps you start?

Offering fast, hassle-free, and cost-effective business setup services, SPC Free Zone is a one-stop shop for entrepreneurs and startup businesses in UAE.

Set up your company in Sharjah free zones and enjoy great benefits like 100% foreign ownership, 0% corporate or income tax, and zero paid-up capital.

Register your company and get your trade license in just 45 minutes.

Choose your online trading activity from over 1,500 business activities, combine up to 5 activities, and save costs with multi-year license options.

Ready to launch your ecommerce business in Dubai,UAE? Get in touch with SPC Free Zone to find out how.


The information contained in this website is for informational purposes only and should not be construed as legal advice on any subject matter.

You should not act or refrain from acting on the basis of any content in this website without seeking independent legal or other appropriate advice. The content of this website contains general information and may not reflect current legal developments or address your situation. SPC Free Zone disclaims any and all liability for actions which you take or fail to take based on any of the content contained in this website.

The operation of this website does not create a professional relationship between you and SPC Free Zone.


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